Brand Identity Design
Champion Spirit Country Club
Hospitality & Lifestyle
Branding a sanctuary where performance meets tropical serenity.
Located in the Bahamas, this extension of the brand required an identity that harmonized the core rigorous values of Champion Spirit with the organic, restorative nature of a tropical retreat. The branding evokes an exclusive club atmosphere, inviting members to disconnect from the world to reconnect with their potential.
Project Data
Brand Storytelling & Narrative
Visual Identity Design
Packaging Design (Amenities)
Signage Production & Installation
2023
Initial Situation
Background
The opening of an outdoor center in Nassau presented a challenge: adapting an urban, dark, and sleek aesthetic to a bright, natural environment.
Needs
To create a distinct "resort" feel while maintaining an unmistakable link to the parent brand, ensuring members feel the same level of technical excellence in a leisure setting.
Solutions
The visual strategy incorporated organic textures and a tailored adaptation of the logo to fit outdoor signage and hospitality amenities. The narrative focused on "active recovery," positioning the club not just as a vacation spot, but as a technical facility for regeneration.
