Brand Identity Design
CS Juice Bar
Wellness & Lifestyle
The visual taste of performance and recovery.
Nutrition is the fuel of the champion. The branding for the CS Juice Bar was developed to reflect scientific precision and organic purity. Far from the typical colorful smoothie bar aesthetic, this identity treats nutrition as a high-end clinical component of the training regimen.
Project Data
Packaging Design
Color Palette & Typography
Visual Identity Design
Brand Architecture
2025
Initial Situation
Background
Integrated within the clubs, the nutrition offer needed to stand out as a credible, expert-backed service rather than a simple cafeteria add-on.
Needs
To package health products and beverages in a way that appeals to a luxury clientele, justifying a premium positioning through immaculate presentation.
Solutions
A minimalist, pharmaceutical-grade aesthetic was applied to the packaging and menus. Clear typography and transparency were prioritized to highlight the quality of ingredients, transforming the act of consumption into an extension of the athletic commitment.
