Event Visual Coordination
Mandarin Oriental x Champion Spirit
Hospitality & Lifestyle
A fusion of high-performance culture and ultra-luxury hospitality.
The collaboration between Champion Spirit and the Mandarin Oriental required a scenography that bridges two worlds: the raw intensity of athletic performance and the zen refinement of a palace. The event branding was designed to exist harmoniously within the hotel’s prestigious architecture, transforming a leisure space into a temporary temple of physical excellence without disrupting the venue's serenity.
Project Data
Event Identity Conception
Brand Activation
Scenography
Vendor Management
2023
Initial Situation
Background
A global initiative dedicated to "living well," hosted in one of Paris's most exclusive venues. The stakes involved upholding the standards of a 5-star palace while deploying heavy sports equipment and branding.
Needs
To visualize a partnership that feels organic rather than commercial. The branding needed to be subtle yet impactful, guiding guests through a curated wellness journey.
Solutions
A sophisticated visual kit was developed, utilizing premium materials and a color palette that complemented the Mandarin Oriental’s interior. From custom yoga mats to directional signage, every element was engineered to whisper luxury rather than shout branding.
