Brand Identity Design
Le Petit Jardin
Fine Dining & Hospitality
Culinary excellence infused with a healthy philosophy.
Le Petit Jardin represents the gastronomic arm of the ecosystem. The branding mission was to create an identity that feels intimate, organic, and sophisticated. It balances the warmth of a secret Parisian garden with the nutritional standards expected by high-level athletes.
Project Data
Naming Strategy
Visual Identity Design
Artistic Direction
Tone of Voice Definition
2025
Initial Situation
Background
A desire to offer a dining experience that complements the physical training without sacrificing taste or the social aspect of dining.
Needs
To dissociate the restaurant slightly from the "sweat and gym" imagery to attract a broader clientele, while subtly retaining the health-conscious DNA of the group.
Solutions
The branding utilized softer, earthy tones and refined typography to evoke freshness and craftsmanship. The visual identity supports a narrative of "guilt-free indulgence," creating a welcoming atmosphere that stands independently as a culinary destination.
