Brand Identity Design
Saint Tropez Beach Club
Hospitality & Lifestyle
Exporting the high-performance lifestyle to the Bahamas.
The brand needed to adapt to a seasonal, outdoor, and highly social context. The project focused on ephemeral branding and event visibility, merging the codes of luxury beach clubs with the intensity of functional training.
Project Data
Event Identity Conception
Brand Activation
Signage Production & Installation
Visual Identity Design
2025
Initial Situation
Background
A seasonal pop-up in one of the most exclusive locations in Nassau, surrounded by luxury fashion and automotive brands.
Needs
To exist visually amidst powerful competing logos and capture the attention of a transient, elite clientele looking for summer fitness solutions.
Solutions
A high-impact visual kit was deployed, utilizing contrast to stand out against the sunny, colorful backdrop of Saint-Tropez. From equipment customization to large-scale signage, the branding ensured that the Champion Spirit zone felt like a permanent, premium installation rather than a temporary setup.
