Baobab by Champion Spirit
Health Technology
Your body produces the data. Your device keeps it.
Baobab is the longevity companion of Champion Spirit. It tracks what the body does every day, turns it into a clinical protocol reviewed by physicians, and runs its intelligence on the member's own hardware. The health record has no copy in anyone else's cloud.
Project Data
Product Naming & IdentityLanding PagePrivacy NarrativeUX/UI Design2026Initial Situation
Background
Health data is the most personal data there is, and most wellness apps send it to servers their users never see.
Needs
To explain a private, on-device approach to health data in a way that is reassuring, precise and easy to understand.
Solutions
A sober, dark interface with one clear promise in the headline, a step by step explanation of how the data moves, and a direct entry to the platform.
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